Advanced “YES UA” mobile app supports the authentication of identity of new smart HKID

HONG KONG, Jul 8, 2020 – (ACN Newswire) – United Asia Finance Limited (“UA”), a leader in the personal loan market in Hong Kong, launched the advanced version of “YES UA” mobile app. Thanks to its multi-layered identity authentication artificial intelligence (“AI”) and micro services technology, the latest app supportsi real-time identity authentication with full coverage of both old HKID cards and 2018 new smart HKID, which is the first money lender ii in Hong Kong to introduce that advanced technology in the loan service with easy operation of “click” on mobile app, enabling customers to enjoy secure, fast and hassle-free loan services anytime, anywhere!

UA “Click to Loan” service in the “YES UA” app marks UA as the first in the consumer lending industry of Hong Kong that provides full support of real-time identity authentication covering the new smart HKID of latest version 2018, enabling all customers to enjoy the simple and convenient loan service on mobile anytime and anywhere!

Since the launch of “Territory-wide Identity Card Replacement Exercise”, a total of more than 2.1 million citizens have replaced their old HKID with the new smart identity cards as of 30 June 2020. Yet, there is only a handful of financial and wealth management services (including personal loan mobile apps) in which can provide full support of identity authentication with the new smart HKID cards. By adopting the advanced AI technology in the latest “YES UA” mobile app, UA has successfully added the new function of real-time identity authentication with “Click to Loan” service, making it possible for customers regardless of holders of old or new versions of HKID to enjoy its secure, reliable and on mobile.

Mr Akihiro Nagahara, Managing Director and Chief Executive Officer of UA, shared, “Established in 1993, UA is always committed to offer the most caring loan services to answer every need of our customers, which drives us to successfully be the pioneer of the industry with creation of many innovative and milestone services in the market. In 2019, ‘Yes UA’ app was first launched which turned out to be a great encouragement to us with overwhelming positive feedback from the market and customers with its experience offered by the easy operation. Now in 2020, we introduced our ‘YES UA’ app with newly-added feature of instant identity authentication with that advanced technology on real-time identity verification. The AI applied in the advanced ‘YES UA’ app at the same time elevates the user experience in which customers can complete the whole loan process with only the need of ‘click’. The entire loan process from application, identity authentication, approval, confirmation to automatic cash transfer can be completed with ‘Click to Loan’ Service. Secure, fast and easy anytime, anywhere! Adhering to our customer-oriented service philosophy, UA will continue to provide innovative products and services for customers in the coming days, so that they can always enjoy the best and suitable loan services with UA.”

Real-time identity verification with AI technology Enjoy “Click to Loan” Service on mobile anytime, anywhere

To complete the entire loan process with “Click to Loan” service at the upgraded “YES UA” mobile app is just simple with “click”: First, take a photo of HKID card, then take selfies, the system will automatically extract and enter the relevant information for you; with the HKID image and selfie photos the instant identity authentication will be in progress, with technology of full protection on data of customer embedded. Finally, upon customer’s confirmation on the approved loan, the loan amount will be credited to customer via FPS immediately. “Click to Loan” is just that simple and easy.

UA officially set up its FinTech and Innovation Department in January 2019, aiming to further enhance its innovation capability in its financial services and to keep realizing UA’s determination to be the pioneer to lead the industry. In the future, UA will keep abreast of most advanced FinTech development and market trend to enable our customers enjoy the most caring and convenient loan services and “let go of worries” at all time.

For more information about UA and loan services, please call our service hotline 2681 8888 or visit www.uaf.com.hk.

Remarks
[i] Currently supporting iOS system only, and will extend to Android system later.
[ii] Compared with major money lenders in Hong Kong.

About United Asia Finance Limited
United Asia Finance Limited (“UA”) is a member company of Sun Hung Kai & Co. Limited, which is listed on The Stock Exchange of Hong Kong Limited (stock code: 86). Since the establishment in 1993, UA has severed Hong Kong citizens for more than a quarter of a century. Shareholders of UA include ITOCHU Corporation and is led by Mr Akihiro Nagahara, Managing Director and Chief Executive Officer of the Company, who has more than 40 years of experience in the consumer loan market and is well known as “Father of Personal Loan” of Hong Kong. UA is devoted to offer diverse loan services along with all-round loan platform for customers, popular loan services include “i-Money Internet Personal Loan”, “NO SHOW” Personal Loan, “Debts Consolidation Loan”, “Property Owner’s Loan”, “e-Cash Revolving Loan” and etc,. Customers can reach UA anytime anywhere to enjoy the most professional, caring and all-rounded loan services via online and offline platforms including “YES UA” mobile APP, internet service, hotline or the 49 branches in Hong Kong to solve their financial needs easily.

In 2007, United Asia Finance (Shenzhen) Limited (“UAF SZ”) was formed, marking UA’s foray into the Mainland China market. Today, UAF SZ has extended its business to 15 mainland cities. In recent years, coping with the development of IT and internet finance, UAF SZ has been active in developing its electronic and online platforms to offer even more quality and comprehensive online and offline loan services to the public and SME customers in Mainland China.

Media Enquiry:
Strategic Financial Relations Limited
Yoko Li +852 2864 4813 yoko.li@sprg.com.hk
Jennifer Wong +852 2114 4915 jennifer.wong@sprg.com.hk

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